Crafting Compelling Media Releases for Successful Tender Responses Looking at the nature of procurement, in which organisations bid for contracts through the tendering process, communication can be the determining factor between an organisation getting a contract or not. This report contends that a desirable weapon in the strategy for responding to tenders is the media release. The preparation of a good media release can not only increase conspicuousness but also increase believability and sway decision-makers. This is how organisations can ensure that media releases for tender-related information can be used strategically in relation to the tendering process. Understanding the Purpose A media release thus provides a brief, formal, and specific message directed at journalists, shareholders, and anyone else. It particularly assumes the responsibility of declaring major achievements, as well as capabilities when bidding and even as a publicity tool. Writing a media release with ke...